Dior Homme Sport, for men like Jude Law
Christian Dior has just presented the men’s world with a new perfume – following Dior Homme Cologne and Dior Homme Intense, its now time for Dior Homme Sport whose main target is a younger man, between the ages of 25 and 40.
Simultaneously warm and cool, Dior Homme Sport has achieved this feat thanks to a perfect mixture of various woody, fresh and spicy aromas. The perfume’s freshness is based on notes such as sicilian lemon, bergamot, grapefruit, rosemary and lavender, while the more comforting notes are guaranteed by essences such as ginger, cedar, elemi sandalwood and vetiver.
Representing a perfume for the first time, actor Jude Law is the spokesperson for the fragrance around the world, except in the USA and the UK, where model Jon Passavant took his place. The design, of both the bottle and the packaging, was inspired by the Dior Chiffre Rouge Black Time Watch, worn on the wrists of both men in the advertising campaigns.