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History of Chanel Nº 5 perfume

Chanel Nº 5 is the most famous perfume of all times and the first to be mass marketed under the name of a fashion designer. Coco Chanel, the woman responsible for its success, founded the brand name Chanel. She created timeless fashion which is still considered elegant today. She opened her first store, Chanel Modes, in Paris, in 1909, followed by her first haute couture store in 1916, during the First World War. Coco Chanel passed away in 1971 when she was 87 years old and still hard at work. However, both her brand and her perfume – Chanel Nº 5 – live on and are better than ever.

Ernest Beaux was the perfumer responsible for creating, in 1921, the Chanel Nº 5 perfume, whose fragrance has remained unforgettable until today. In 1921, Coco Chanel invited some friends to dinner in Cannes and sprayed her new fragrance all over the restaurant, which became a main attraction to all the women passing through. The perfume creator, Ernest Beaux, had created the Rallet 1 perfume, worn by the Romanov family. This perfume had been given to Coco Chanel by her lover Dimitri Pavlovich, a cousin of Czar Nicolau II, who lived in exile in France. Ernest Beaux then created a new version of the Rallet 1 perfume and that was how Chanel Nº 5 was born. The production of the perfume was not easy however, seeing as Coco Chanel had to dispute the process with the Wertheimer brothers, to whom she had sold the largest share of her perfume business in 1924.

The Chanel Nº 5 perfume is contained by an art deco inspired perfume bottle and it was the first perfume to be baptized with a designer’s name. Chanel Nº 5 is a synthetic perfume, composed by more than 65 substances, including roses, Grasse jasmines, sandalwood, rare oriental flowers and rosewood, among others. The perfume was launched on May 5th, 1921 and remains until today the most famous perfume of all times. Its aroma has remained untouched and continues to be timeless and eternal.

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