Christian Dior has just presented the men’s world with a new perfume – following Dior Homme Cologne and Dior Homme Intense, its now time for Dior Homme Sport whose main target is a younger man, between the ages of 25 and 40.

Simultaneously warm and cool, Dior Homme Sport has achieved this feat thanks to a perfect mixture of various woody, fresh and spicy aromas. The perfume’s freshness is based on notes such as sicilian lemon, bergamot, grapefruit, rosemary and lavender, while the more comforting notes are guaranteed by essences such as ginger, cedar, elemi sandalwood and vetiver.

The DVB perfume line, belonging to the world’s most famous english couple – David and Victoria Beckham – just received two new elements: one for him and one for her!

Created in cooperation with Coty, “Signature for Her” is a fruity-floral fragrance that seduces with anise and candy apple (top notes); vanilla, orchid and heliotrope (middle notes); amber, musk and patchouli (base notes).

Known for her exuberance and platinum blond hair, popstar Christina Aguilera put the microphones aside and, only eight months after giving birth to her first child, created and presented the perfume “Inspire”.

Far from being an amateur in the world of perfumes (she has half a dozen signature fragrances), Christina Aguilera’s recent launch was “inspired” by everything that a female perfume should be: classic and timeless, sexy, sweet and exciting!

How many times have you described a perfume as being light, cool, strong, hot, sweet or heady? If you’re a fan of fragrances than you probably already know that you prefer floral perfumes, or light aromas for the summer and sensual ones for the Winter… well, the perfume specialists have also made that their business! And that’s precisely why the international perfume references divide perfumes into 6 fragrance families.

With an intensity scale that starts with the lighter aromas and ends with the most concentrated, the main fragrance families are as follows:

“There is nothing more suggestive than a perfume, precisely because it is a memory we cannot erase.”

- Christian Dior

After “Glow”, “Love at First Glow”, “Glow After Dark”, “Live”, “Live Luxe” and “Still”, pop diva, Jennifer Lopez, presents her 7th perfume – “Deseo”. Her latin origins were the base for choosing the name – which means desire – and, according to the singer/actress, it was her own garden which inspired the notes of this fragrance.

Patrick Dempsey – best known as Grey’s Anatomy’s Dr. McDreamy – joined forces with the cosmetic giant Avon and created his own signature perfume.

Maybe thanks to his wife, Jillian Dempsey, who besides being a make-up artist/guru, is also Avon’s Global Creative Color Director, the actor didn’t hesitate when presented with the challenge.

Perfumes are like our favourite colours and accessories, we use them according to the season of the year or our mood. An intimate part of who we are, we normally associate certain perfumes to a specific person because scent is quite possibly the strongest sense, as it enables us to remember moments and emotions long forgotten! Above all, perfuming our body is an act of pleasure…for us and for others! In the meantime, learn how to choose your next perfume.

From the Latin word “per fumus”, “perfume” means “through the smoke”, an obvious allusion to the art of creating irresistible aromas, an art that is thousands of years old. Over its history, the perfume has played several roles: a sacred substance, a therapeutically one, a form of embellishing the body and a weapon of seduction.