Conceived with a drop of vanilla in water, the new Donna Karan perfume, Pure DKNY, can be described in few words: pure and eco-friendly. The vanilla used in this fragrance comes from a women’s agriculture project in Uganda that is supported by CARE – a humanitarian organization that fights global poverty.

The perfume’s entire packaging is recyclable and even the inks used for printing them contain low levels of VOCs (volatile organic compounds that are hazardous to our health and the environment). The idea? According to Donna Karan, Pure DKNY is the answer when you need a moment of calm, to find beauty in living simply.

In terms of aroma, Pure DKNY is described as being a fresh floral with notes of vanilla, lotus, jasmine, rose, orchid, freesia, a dew-drop petal accord, white amber and sandalwood.

Perfect for the year’s hottest months or for those who truly appreciate light and fresh fragrances, Pure DKNY is both pure and relaxed, like a Spring or Summer afternoon…