Paris Hilton, the world’s most social socialite has just launched a new perfume to add to her growing empire of fragrances, shoes, clothes and hair extensions, without forgetting her music, television and movie career, as well as her inheritance of the chain of Hilton hotels. Ufff!

Following the female version of “Deseo”, Jennifer Lopez has launched her first male perfume, which she baptized with the same name. The latin queen of pop says that the way a man smells is extremely important and it should evoke three fundamental things, in who wears it and in who appreciates it: fresh masculinity, sexy allure and daring attitude.

Calvin Klein just launched a reinvention of his famous “Obsession” perfume. Even more sensual than the original and perfect for the upcoming colder months, “Secret Obsession” is a magical potion with very oriental notes, especially the sublime aromas of exotic plums, french orange flower, wood, burnt amber and sandalwood.

The brand name describes its new fragrance like this: “Secret Obsession explores the secrets that lie between love and madness. It’s about being taunted with illicit thoughts and compelled with seeking pleasure”.

Christian Dior has just presented the men’s world with a new perfume – following Dior Homme Cologne and Dior Homme Intense, its now time for Dior Homme Sport whose main target is a younger man, between the ages of 25 and 40.

Simultaneously warm and cool, Dior Homme Sport has achieved this feat thanks to a perfect mixture of various woody, fresh and spicy aromas. The perfume’s freshness is based on notes such as sicilian lemon, bergamot, grapefruit, rosemary and lavender, while the more comforting notes are guaranteed by essences such as ginger, cedar, elemi sandalwood and vetiver.

The DVB perfume line, belonging to the world’s most famous english couple – David and Victoria Beckham – just received two new elements: one for him and one for her!

Created in cooperation with Coty, “Signature for Her” is a fruity-floral fragrance that seduces with anise and candy apple (top notes); vanilla, orchid and heliotrope (middle notes); amber, musk and patchouli (base notes).

Known for her exuberance and platinum blond hair, popstar Christina Aguilera put the microphones aside and, only eight months after giving birth to her first child, created and presented the perfume “Inspire”.

Far from being an amateur in the world of perfumes (she has half a dozen signature fragrances), Christina Aguilera’s recent launch was “inspired” by everything that a female perfume should be: classic and timeless, sexy, sweet and exciting!

“There is nothing more suggestive than a perfume, precisely because it is a memory we cannot erase.”

- Christian Dior

After “Glow”, “Love at First Glow”, “Glow After Dark”, “Live”, “Live Luxe” and “Still”, pop diva, Jennifer Lopez, presents her 7th perfume – “Deseo”. Her latin origins were the base for choosing the name – which means desire – and, according to the singer/actress, it was her own garden which inspired the notes of this fragrance.

Patrick Dempsey – best known as Grey’s Anatomy’s Dr. McDreamy – joined forces with the cosmetic giant Avon and created his own signature perfume.

Maybe thanks to his wife, Jillian Dempsey, who besides being a make-up artist/guru, is also Avon’s Global Creative Color Director, the actor didn’t hesitate when presented with the challenge.