Ferragamo launches Incanto Bloom

Incanto Bloom

Characterized by its iconic bow, Salvatore Ferragamo’s Incanto Cult Collection has a new star – the Incanto Bloom fragrance, whose bottle top is, as could be expected, designed in the form of a bow.

Created for the urban and chic woman, the Incanto Bloom perfume is light, fruity and floral, whose notes include freesia, grapefruit flowers, tea roses, champaca flower, cashmere wood and musk.

The bottle, designed by Sylvie de France, is also an ode to fashion, with its white opalescent exterior and flowery drawings that show how magical (“incanto”) flowers in bloom can really be…

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